http://www.awaionline.com/2006/05/the-golden-thread/ http://www.awaionline.com/2011/01/no-fear "No Fear in Thought" doesn't work because you're expecting the impossible. You're waiting to act until your fear goes away, but that won't happen. At least, not until you've confronted what's making you fearful — until you've taken action. "No Fear in Action" works because you're looking your fear in the face and proving to it that it can't control you Guillermo Rubio here – taking over The Writer’s Life for the week. It’s a popular saying in self-help circles. But it’s extremely true. That is, you are the sum total of the 5 people you spend the most time with. The logic here is simple. Want to be rich? Start hanging out with rich people. Want to lose weight? Start making friends with folks who value their health and fitness. Want to be a great copywriter? Hang out with other copywriters who are in the field working. The idea is that by hanging out with these people, some of their beliefs, habits and actions that make them who they are will seep into your life.
Remember the “barstool test” I mentioned earlier? It’s all about writing the way you’d talk to a friend … over a drink … at a bar. Forget the big words, the flowery language … the dramatic prose …
The barstool test is one of the most powerful secrets for writing great sales letters, because it ensures a strong, personal rapport with your reader. That’s why one of the first things you’ll learn when you take the AWAI program is to forget everything you’ve learned about traditional writing … and just write the way you’d talk to a friend about something you’re passionate about!
In one of my favorite books, "The Greatest Salesman in the World," Og Mandino writes:
"My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action. I will act now."
I don't know if you'll enjoy the same kind of glicken I've received, but I can promise you this.
Forget what you've done up until now. Take consistent action toward your goal of the writer's life. Press on toward that goal, and you will win.
April 20, 2011:
If you're like me, your only regret will be that you didn't do it sooner
In one of my favorite books, "The Greatest Salesman in the World," Og Mandino writes:
"My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action. I will act now."
I don't know if you'll enjoy the same kind of glicken I've received, but I can promise you this.
Forget what you've done up until now. Take consistent action toward your goal of the writer's life. Press on toward that goal, and you will win.
If you're like me, your only regret will be that you didn't do it sooner
No comments:
Post a Comment